Monday, May 26, 2008

E- Commerce and Real Estate

.E commerce has effect real estate in many ways. In marketing, realtors have hit the internet looking for ways to market their properties. Agents use eflyers that are sent directly to into our company in email real estate agents the ability to see how many people come to our website. Blogs started hitting real estate a few years ago. Many agents have websites.
Now a person can practically be paperless in real estate. Many companies are working with email and using PDF’s to forward files over.
For the consumer they have the ability shop or sell by themselves.( a lot tougher in todays market to sell). But consumers could post their house on Craig’s list and sell to a buyer and not use agents at all.(not recommended because of disclosures), but possible

Google has been effecting real estate for a long time. Agents have been paying for sponsored ads for years, ranking themselves at the top of the Google search. As Google gains more power and information they will find ways to effect real estate. I could see them purchasing Zillow or Realtor.com just to have the information.

For me, e-commerce has made me a more efficient agent. My clients are spread out all over Los Angeles, now I have the ability to write a contract by pulling over. I could be showing property to my clients and we drive by a home with a sign. They ask me a question, I can pull up all the property information from my blackberry in a few minutes. I have the ability to help meet the urgent needs by my clients and to be more flexible and accommodating. The information that has become available is truly allowing to sell real estate in and down the coast of California.

2 comments:

bellacollins said...

This is very interesting post! The real estate business is getting very difficult nowadays and mobile marketing is deeply a part of modern marketing tactics. Not only the internet options but I have been using very professional service for bulk text marketing for real estate agents It is boosting our sales wonderfully!

johan32 said...

There are a ton of approaches to consider when you talk about internet business promotions. The brands usually utilize a multiple techniques to attract customers from all of the platforms. Initially I have only hired Twitter and facebook ads management services for working on the marketing plans of my new blog. I am sure that the things will work exactly how I want.